21 July 2014

                                                        jasmin shokrian photographed by daniel trese

An interview with Jasmin Shokrian, 
an artist and designer based in Los Angeles. 

Jasmin is known for designing strong, architectural shapes that play on texture and form. Her love for architecture and space has inspired a unique collection with clean lines that move and flow in an organic way.
From an early age, Jasmin Shokrian has been immersed in the pleasures of handcrafted clothing and in the gratification inherent in the philosophy of fashion as art. Born and raised in Los Angeles, she counts her mother, who learned couture methods in Iran, as her first and primary influence. In 2008, Shokrian introduced a line of Luxury basics called Draft No 17.

+ biography

I chose to go to Art school to get a more dynamic view. The School of the Art Institute of Chicago was right for me because of its conceptual and multi-disciplinary program. I went there initially for painting and eventually grew very close to filmmaking as a process. I was making work that involved film and painting, which eventually led me to sculpture. I found that the process of installation and thinking about a spatial starting point was allowing me to utilize all the mediums I was interested in in one place. This beautiful process eventually brought me to using fashion as a medium. The school taught me to think more conceptually on a larger scale, and has since shaped my view of how to approach anything that I'm making. This process is very much how I think in terms of the collection and my brand now.

+ what inspires you?

I tend to look at a lot of art and take inspiration from everyday life. I find that really magical things happen all the time, especially when I’m looking for it. I also have an interest in making a social commentary throughout my work as well, which comes from those observations in everyday life. I am inspired by strong, interesting women that I know, and I tend to be inspired most by those who have their own sense of style.
I’m excited by the colors in nature, by sculpture and architecture, proportions (especially exaggerated proportions), clean lines as well as distinct, yet subtle and very refined details. I find myself also being inspired by uniforms and their function as an aesthetic. I love to think about the process of making art, and developing something new and unfamiliar. One of my greatest loves is of interiors. I love to be inspired by the way people live. I often design from the perspective of a given space. Sometimes it’s like a photographic point of view. I tend to imagine the form and function of the dress or the way someone will look and feel moving and wearing it in a space. I tend to be somewhat cinematic. I like using imagined narratives - studying film has had a major influence in that aspect and has naturally had a hand in my process as a designer and artist.

+could you describe a typical day?

I tend to wake up with one eye open to check emails around 6 or 6:30, but I try to not to do that because I am pretty sure that it’s really unhealthy.
Every day I love to be able to wake up and go for a walk around 7, which awakens my senses and prepares me for the day ahead. I typically will take my camera with me on my walk, so I take a lot of photos and that acts as my sketchbook and provides a nice visual reference of what inspires for the day. Sometimes I like to begin the day with yoga or meditation as well.
At that point in the morning I am ready to go to work. I work really hard and I play really hard. I come into the studio and depending on the day I may have meetings, check on the sample room and make sure that progress is going as planned. There are a lot of moving parts and I feel pretty lucky to be so hands on.
We sometimes welcome private clients by appointment only to the studio to see the entire collection. It does not all make its way in to stores so it’s nice for some to see the entire story.
I don’t get to focus on the design process as often as I feel I could! It is certainly my favorite part. I feel very lucky to have many friends who are artists, and it’s so great when they will come to the studio and we’ll talk about my work or what they’re doing, which can be really inspiring for me. The purpose of my day is to really get inspired and excited, and I do whatever I can to make that happen.

+ favorites spots in Los Angeles

Norton Simon Museum in Pasadena: The collection is amazing and so is the building that houses it! It is covered in beautiful Dark Brown Heath Tile and has a great range of work. The garden is a wonderful place to sit and draw.
365Misson : Laura Owens and Gavin Brown’s Space. Great place to see shows, performances and visit Ooga Booga, an art bookstore.
AXE in Venice: I love to sit outside in the back at night. I also really love Salts Cure. The food is sublime.
Cookbook: A wonderful and beautiful little produce market in Echo Park. I visit every few days for fresh organic vegetables, meat and delicious food.
MoonJuice: My favorite juice spot when in Silver Lake or Venice, and Beverly Hills Juice when in the middle of town. My mom used to take me there when I was a little girl and it is still a favorite.
LACMA, MoCAThe UCLA HAMMER Museum, and LEADAPRON, an appointment only art bookstore run by my friend Jonathan Brown. He has the best books ever on both emerging and contemporary artists and it is the most inspiring place to visit. Serious collectors only!
The Long Beach Antique Market: Still my favorite market.

+ favorite magazines, books, and music?

I love books and magazines, and they are still a huge source of inspiration. There is nothing like sitting down with a cup of tea and a stack of books or magazines to get the brain thinking and the inspiration flowing. I have a great library in my studio with books on my favorite artists, like Richard Tuttle, Agnes Martin, Cy Twombly, and Karla Black. I also have a great rare Aurbock book that a dear friend lent me (years ago) that is an endless source of inspiration. That friend is the best.
Magazines I love and collect: A Magazine, which is curated by a single designer, O32c, Purple, has always been a favorite and I have all the old issues, I-D, POP, Dazed and Confused, and French Vogue. I collect past and current issues of The World of Interiors, Artforum, Flash Art, and Frieze are some of my favorite Art magazines; they are my go to for looking at what’s going on in different art communities. As for music, I tend to listen to Classical music sometimes in the studio or I’ll listen to anything that really gets me going and energizes me. Last season I was listening to 60’s Persian and Turkish music and that really reflected the style of my collection. For books, I like to keep it classic. Some of my favorite writers are Joan Didion, David Sedaris, and Murakami. I like to have their books on hand when I just want to relax and escape into their worlds. They never disappoint!

+ what are your summer essentials?

I love a really great t-shirt that goes with everything. You can also never go wrong with a really great cover-up for the beach, I love my Eres bikini, Rodin lip balm, my Je Par Habiter artist canvas bag completes my days at the beach. I always like to have my all vegan natural sunblock on hand; also Nars Casablanca lipstick is great if I need a bit of color and is perfect for summer. Sunday Riley is also a great skin care line and I adore Komenuka’s Bijin's hair conditioner for those long days in the sun. I am in love right now too with my Celine Trio bag, it’s light and fun for the summer months, actually I just love anything Celine… I tend to wear my hair up a lot because it’s so hot and I’ll be seen wearing Sylvain Le Hen hair clips that I bought at Colette in Paris originally, but I am a huge fan and I’m so happy to know that I can get them more easily now in the states. Lastly, I can’t go anywhere without my sunglasses, and my absolute favorites right now are ones by Anne et Valentin. I tend to drink Fresh Cold pressed Juices daily from Moon Juice, dinners with friends and beach days and getaways on the weekends.

+ what's on your wish list?

I feel a bit of wanderlust at the moment. One thing that would make me really ecstatic would be a vacation to the Greek Islands and Turkey. I’d also absolutely love to see Stockholm and stay there for a while. There are a lot of great places to visit, but so little time. Experiencing new culture, food and scenery sounds fantastic to me. Oh and almost anything from Anaise.

thank you, jasmin
view our latest arrivals from jasmin shokrian here.

27 May 2014

    helena almeida

21 April 2014

    anaïse spring editorial
    photographed by the excellent brian ferry!

11 March 2014

An interview with Rosemarie Auberson,
an artist and illustrator based in Paris


+ a brief biography
I was born in Switzerland, between the mountains and the lake, in Lausanne. I am half
Swiss, half Japanese. I came to Paris to study art & design and I stayed here.

+ could you tell us about your work?
I share my work between commissioned work (illustration, art direction, graphic design)
and my personal work (more abstract collages).

+what inspires your work?
Everything, books, exhibitions, nature… Cy Twombly, Ellsworth Kelly, Suzan Frecon,
Pierrette Bloch, Hans Arp, Sonia Delaunay, Richard Tuttle, etc.

+could you describe your typical day?
I don’t have a daily routine, each day can be different depending on what I have to do. The
only routine is the kids: I start the day by bringing them to school and I pick them at the end
of the day. For the moment I have a studio where I go to work, but for a long time I worked
at home and I really loved that. I like that my work and my daily life are all mixed together.

+ favorite spots in paris?
Ofr, the best bookstore, le Bal café, a very good and friendly restaurant and a good
bookstore about photography too, Toraya, a japanese tea room, for a matcha in a very
seventies vibes, Téléscope café and Kunitoraya (japanese restaurant), both are rue de
Villedo, les Tuileries is my favorite garden, l’île de la Cité with Berthillon ice cream,
Centre Pompidou, Montmartre avoiding the touristic streets.

+ favorite magazines/books
World of Interior is one of my favourite magazine. Six, the magazine created by Comme des
Garçons in the nineties, the very old issues of L’OEil during the sixties until the seventies.
Recently my favourite book is A Flower with Love by Bruno Munari.
I love to read the writers diaries (Susan Sontag, Truman Capote…) and I just finished Play
it as it Lays and some chronicles about America, L’Amérique 1965-1990, both by Joan
Didion (we are discovering her work in France very recently). Now I am reading A brief
History of New Music by Hans Ulrich Obrist.

+favorite music
I always prefer the old ones, Brian Eno, Nick Drake, Syd Barret, Talking Heads, classical
with Bach… These days, I am listening to the beautiful Sibylle Baier’s Color Green and
Ariel Pink (completely different).

thank you, rosemarie!

06 March 2014

04 January 2014

daylight | blue

happy new year! 

25 November 2013

enjoy up to 40% off

photos by brian ferry

01 November 2013

                                                                olivier kervern

27 October 2013


                                      anaïse's fall lookbook
                                      photographed by the brilliant brian ferry
                                      in the beautiful, tranquil home of erika shroeder.
                                      many, many thanks to such a stunning, creative group- brian, erika, and lee!


03 October 2013


                                                          spent a few days in new york
                                                     and a few excellent hours at dashwood!


26 August 2013

                                                                                    An interview with Olivier Abry of Wo and Wé,
                                       a lighting creator based in Villeurbanne, France. 


+ Describe your work
Since I started the brand in 2010, I've been working on a contemporary lamp line inspired by industry, composed of articulated and adjustable wall lamps, simple and double arms and chandeliers.
It's a bit formal, but basically, I work following two separated lines :
The first one when I select, restore, and enhance vintage industrial lamps.
And a pretty new line, that I've started a few months ago, my very own handmade collection. I use elements produced by craftsmen from the Lyon area just for wo and we collection. They're all unique and customizable. I'm very proud of this part, I mean its a brand new way of working and it's so appreciable to be able to call it MY collection!

+ Could you tell us about the inspiration behind your work
Jean Prouvé's work is an unfailing source of inspiration. Charlotte Perriand's and Serge Mouille's are too.
I like a lot of very different lighting designers. From Will Rietvelt to Pierre Guariche, from vintage O.C. White to Achilles Castiglioni and from Isamu Nogushi to Joe Colombo.

+ Biography
I used to work as a manager at Pier Import 
across the Lyon area for 25 years. My decision to quit came out of nowhere after a few years of making lighting for friends and family.

+ Favorite local spots
Each Sunday morning, you can come across me, loafing in "Les puces du canal," Lyon's flea market. I meet my antiquarian friends there, and there's always a free spot for a newbie!
I also like to stop by Auguste Comte street, downtown, because of all the antiquarians, art galleries and my "must see" shops "Bensimon home" and "Maison hand"

+ Favorite Magazine/ books
To me, Apartamento is the greatest interior magazine. I read each article with utmost attention.
I'm kind of an art reader but I also enjoy architecture books, and US literature (Jim Harrison, John Fante...). I just finished and loved "Hollywood Babylone" written by Kenneth anger.

+ Dinner is...
At home with friends, sea food and good wine ...
I am not a cook at all (even eggs can be tough), thank god my wife is the finest!

+ Listening to...
I listen to all kinds of music ...
Lee Azelwood, Alt J, Feist, Damon Alban, Six to Rodriguez, Vampire Weekend.
Right now, the last album of Daft Punk is running on my vintage 60s sony turntable, can't get rid of it actually!
+ Wishing for...
New meetings, a new collection and new shipping places for my lamps!
I'm not exactly a great traveler, but I love when the postman asks me "where are you sending your lamp, this time, Olivier?" I am happy to answer UK, Taiwan Poland , Australia or USA!

Thank you, Olivier!

17 August 2013

little a on her new cell phone!

10 July 2013

24 June 2013

                                                                  atelier brancusi

19 June 2013

lucile was kind to show me cécile daladier's light-filled studio and verdant garden in paris.
it was such an inspiring, warm space!

12 June 2013

06 June 2013

                                                          last week in paris

15 May 2013

valeda and elijah's charming, tranquil home and  blooming garden

03 May 2013

                                                       erik has opened a gem of a shop 
                                  with special, one-of-a-kind books and book related accessories.  

 located in a most charming spot;
cobblestone paved Temescal Alley

29 April 2013

                                                         a lovely afternoon with 
marco and ewa in their inspiring home
san francisco,ca

they have the most beautiful aesthetic.
thank you, m + e! 

12 April 2013

                                                   anaïse turns
                please enjoy 20% off clothing, shoes, and all sales items with code "fete" through april 19th.

06 April 2013

                                                     watching the sunset in san jose
                                                               a few links...
                                                       luigi ghirri:project prints
                                                      jane mayle's home [via cheryl